Sony Group said it has launched the global Sony Onchain Entertainment Incubation Program, aimed at creators and startups building entertainment-related products and services on Soneium. The company said selected teams will receive technical infrastructure and access to collaboration opportunities, along with support in business development, marketing, community operations, and fundraising. Sony also said it has already backed 43 projects worldwide through two earlier incubation rounds since 2024. Applications for the new program will be accepted from October to December 2026, and the selection process is expected to run through March 2027. The announcement positions the initiative as a global program focused on expanding entertainment use cases built on Soneium.
Odaily reported that Sony Group has launched the global Sony Onchain Entertainment Incubation Program for creators and startups worldwide building entertainment-related products and services on Soneium.
Global program for Soneium-based entertainment projects
According to Sony, selected projects will receive technical infrastructure and collaboration opportunities. They will also get support in business development, marketing, community operations, and fundraising.
43 projects backed since 2024
Sony said it has supported 43 projects globally through two previous incubation programs since 2024.
Application window and selection timeline
The new program will accept applications from October to December 2026. Project screening is expected to continue through March 2027.
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