Sony launches global onchain entertainment incubator with Soneium at the center
Sony Group has rolled out a global onchain entertainment incubation program centered on Soneium, its Ethereum Layer 2 network, and opened applications to developers building consumer-facing entertainment products. The program targets independent creators and startups worldwide, with applications running from October through the end of December and screening and review expected to continue until March 2027. Sony said the new push builds on experience from two earlier incubation cycles that supported 43 projects since 2024. This time, the company is pairing infrastructure access with coordination across its music, film, gaming and broader business units. According to the report, selected teams may explore onchain use cases tied to entertainment IP and receive support in areas including business development, global marketing, community bootstrapping and early-stage fundraising. Sony framed the initiative as a step beyond technical validation, with a stated focus on helping Web3 entertainment products move toward commercial deployment at scale.








