Strategy (formerly MicroStrategy) reached a significant milestone in July 2026 by completing its 100th bitcoin acquisition since adopting the cryptocurrency as its primary reserve asset in 2020. The purchase added 592 BTC for approximately $39.8 million at an average price of $67,286 per coin. According to a company statement, the purchase was funded through the sale of 297,940 shares of its Class A common stock via its at-the-market (ATM) offering program between February 17 and 22, generating $39.7 million in net proceeds.
With this latest acquisition, Strategy now holds 717,722 bitcoin, acquired for an aggregate $54.56 billion at an average price of $76,020 per bitcoin, making it the largest corporate bitcoin treasury in the world. The company still has $37.4 billion in securities available for future issuance under its ATM program, including $7.8 billion of MSTR stock and $20.3 billion of STRK stock. Strategy maintains a public dashboard detailing its bitcoin holdings, purchases, and market prices in compliance with Regulation FD.
Market Context and Reaction to the 100th Purchase
The timing of the purchase coincided with renewed weakness in bitcoin, which dropped from around $68,000 over the weekend to near $66,000, putting pressure on MSTR shares. The stock fell more than 2% to around $128 in premarket, reflecting the strong correlation between Strategy's bitcoin exposure and its share price. Michael Saylor, Executive Chairman, hinted at the purchase on X, posting the company's bitcoin tracker with the caption "The Orange Century," signaling the milestone 100th acquisition.
Last week, Strategy purchased $168.4 million in bitcoin, adding 2,486 BTC to bring its total holdings to 717,131 bitcoin at the time. According to BitcoinTreasuries.net's January 2026 report, Strategy accounted for over 90% of net new corporate purchases, acquiring 40,150 BTC and ending the month with 712,647 BTC. Its buying made up 93% of public-company gross purchases and 97.5% of net additions, single-handedly bringing sector-wide accumulation back to late-summer levels.
Saylor: No Plans to Sell Any Bitcoin
Earlier this year, Michael Saylor defended Strategy's approach of regularly buying bitcoin, insisting the company has no plans to sell its holdings even during prolonged market downturns. He argued that fears about leverage and liquidity pressures were unfounded, noting the company has sufficient cash to cover dividends and debt for over two years. "We're not going to be selling; we're going to be buying bitcoin," Saylor said. "I expect we'll buy bitcoin every quarter forever." At the time of writing, bitcoin is trading near $66,000 and shares of Strategy are at $127.90 in pre-market.