According to Bloomberg, dozens of financial institutions including Visa, Stripe, Mastercard, BlackRock, and Coinbase are planning to jointly launch a new stablecoin called OUSD. The stablecoin will adopt a revenue-sharing business model where participating institutions share the income generated from stablecoin issuance and circulation based on their respective contributions.
The launch of OUSD marks the first time traditional payment giants, crypto exchanges, and asset managers have collaborated on such a large scale in the stablecoin arena. Participants span payment networks (Visa, Mastercard, Stripe), asset management (BlackRock), and crypto trading platforms (Coinbase), demonstrating a cross-industry synergy. Specific technical details and launch timelines have not yet been disclosed, but the market is closely watching whether this model can challenge the dominance of existing stablecoins like USDT and USDC.