AI misuse
Jun 29, 2026

Taylor Swift and Matthew McConaughey: Can Trademark Registrations Combat AI Misuse?

As generative AI makes deepfake audio and video ubiquitous, celebrities like Taylor Swift and Matthew McConaughey are turning to trademark registrations to protect their voices, images, and catchphrases. This article examines the existing NIL protections (SAG agreements, copyright, right of publicity, Lanham Act) and explains why traditional trademark law is narrow. It details the specific registrations and applications filed by McConaughey and Swift, and analyzes the potential—and limitations—of using trademarks to combat unauthorized commercial exploitation of AI-generated content. While trademarks may supplement existing claims, their effectiveness remains untested in court.

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Taylor Swift and Matthew McConaughey: Can Trademark Registrations Combat AI Misuse?
Bitget
Jun 26, 2026

Bitget & SlowMist Joint 2026 Anti-Fraud Report: Cross-Asset Users Surge to 10%, AI Deepfake Becomes Main Attack Vector

The 2026 Anti-Fraud Report by Bitget and SlowMist reveals that cross-asset allocation users have grown from under 1% to over 10% in a year. Fraud tactics have evolved into complex attack chains incorporating AI-generated content, deepfakes, voice cloning, and multi-channel social engineering. Bitget's security system blocked over 150 million malicious requests, identified 13,000 high-risk IPs, and helped recover approximately $32.3 million for users in the past 12 months.

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Bitget & SlowMist Joint 2026 Anti-Fraud Report: Cross-Asset Users Surge to 10%, AI Deepfake Becomes Main Attack Vector
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