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South Korea's NPS Posts 27.2% H1 Return, Best Half Since 2022
South Korea’s KOSPI closes up 1.53% as Samsung Electronics and SK Hynix gain
Japan and South Korea stocks open higher, KOSPI rises 2.5% in early trading
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South Korea’s KOSPI closes 0.68% higher, while Nikkei 225 also ends up
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2026-08-25 02:53:12

Korean chip stock frenzy meets reality as pay gains stay limited and leveraged investors feel the strain

A summer rally led by semiconductor names such as SK Hynix and Samsung Electronics pushed South Korea’s stock market to new highs, but the mood on the ground was far less euphoric than social media narratives suggested. In interviews cited by WeChat account Zhiwei and republished by MarsBit, a Samsung Electronics DS division employee and a Korean medical aesthetics business owner described a gap between online stories of broad-based prosperity and the experience of ordinary workers and retail investors. The Samsung employee said wage competition between major chipmakers has mainly focused on core staff such as researchers and management, not the broader workforce. He added that Samsung had not yet completed annual salary talks or paid bonuses, leaving little sense of a companywide income surge. The business owner, meanwhile, said many people around him were drawn into equities by rising prices, media coverage, and fear of missing out, with some using loans or leveraged products to buy popular names including Samsung Electronics and SK Hynix. After repeated market circuit breakers and a sharp pullback, some investors cut spending, sold cars, or faced severe stress as earlier paper gains turned into losses. Even so, the interviewee said he remains constructive on the long-term value of selected Korean and U.S. companies and is still buying in batches.

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Korean chip stock frenzy meets reality as pay gains stay limited and leveraged investors feel the strain