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Goldman Sachs
2026-09-22 04:05:50

Goldman Sachs says AI is reshaping China’s entertainment industry, with gains likely to concentrate in top IP and distribution platforms

Goldman Sachs said in a recent research note that AI is reshaping the value chain of China’s entertainment industry as content supply moves closer to abundance while user time and attention remain limited. The bank said that tension is likely to push more industry profit toward leading intellectual property and distribution platforms rather than lifting every part of the chain equally. According to the report, multimodal AI has cut production costs for animation, music, advertising videos and short dramas by 80% to 95%, while lifting production efficiency by 5x to 10x. Goldman Sachs also said output has surged: in the first eight months of 2026, short drama and mini-series production was 13 times the full-year 2025 level, while new game releases rose by more than 8 times. On Hongguo, a leading short-drama platform, more than 90% of series have already used AI-generated content. The bank said traditional production and execution functions are likely to face pressure, while top IP and creative assets may become more valuable. It added that online gaming appears relatively resilient, while long-form video platforms may benefit from lower costs in the near term but still face pressure from weaker user time and AI-driven competition. Goldman Sachs also flagged monetization challenges and tighter regulation as two key risks.

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Goldman Sachs says AI is reshaping China’s entertainment industry, with gains likely to concentrate in top IP and distribution platforms
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