CoinShares says Open USD could pressure USDC’s distribution model and margins
CoinShares said on July 15 that Open USD, a stablecoin project backed by a banking-aligned consortium, could directly challenge the distribution economics and profit pool of Circle’s USDC. The firm’s view centers on Open USD’s proposed structure, under which reserve income would be distributed to participating partners instead of being retained mainly by the issuer. CoinShares said that setup could raise the cost for USDC to maintain its circulation network and create more tangible competitive pressure on Circle after Open USD’s planned launch in the second half of 2026. At the same time, CoinShares noted that Open USD has not launched yet and that important details, including its reserve structure and fee model, have not been disclosed. It added that USDC still holds existing advantages in liquidity, exchange access, and integration across DeFi and payments. Earlier, on July 1, Open Standard announced Open USD and said more than 140 companies had joined the ecosystem, including Visa, Stripe, Mastercard, American Express, BlackRock, BNY, DBS, Coinbase, OKX, MetaMask, Aave, Ripple, Fireblocks, Solana, and Polygon.








