POAP founder Isabel says project will wind down after more than five years
POAP founder Isabel said the project will gradually wind down after operating for more than five years, closing a chapter for a protocol that issued digital collectibles across hundreds of communities. In her remarks, Isabel said POAP minted millions of digital collectibles over the past several years and worked with global organizations including Coinbase, Amex, Warner Music Group and Bayer. She also pointed to major activation moments during Devcon, where POAP minted more than 8,000 collectibles in a single week, and to the Airport Rally campaign, which let collectors around the world claim POAPs at airports. Despite that reach, Isabel said building a sustainable business model without compromising the project’s core principles became difficult because of crypto funding cycles and distribution patterns. She added that fast-changing technical infrastructure and market cycles made operations harder. Reflecting on the project, Isabel said user communities remain one of the most undervalued assets for companies, that products with real value can spread a brand through users, and that connecting users should not be overshadowed by short-term technology hype and price speculation. She said she has not decided on her next step and is now thinking about how go-to-market models may evolve in the AI era.







