Bitget, the world's first Universal Exchange (UEX), officially launched the UEX Switch Campaign on March 25, 2026, calling on traders to move from fragmented single-asset platforms to a single account that captures opportunities across crypto and global markets. The campaign follows the Bitget app upgrade, which places crypto and TradFi products side-by-side on the homepage, reducing navigation steps by approximately 30% compared to standard trading journeys.
Core Message: Switch to UEX, Switch to Bitget
The campaign is built around one message: Switch to UEX, Switch to Bitget. Bitget believes traders no longer operate in a single-asset world. Crypto correlates with stocks. Gold moves with macro sentiment. Forex reacts to the same headlines as Bitcoin. Yet most traders still jump from app to app, converting currencies, and losing time and opportunities in the process. The UEX Switch Campaign directly addresses this fragmentation, presenting Bitget UEX as the platform for the next generation of cross-asset traders.
“The shift is here. Traders who have not yet adapted to emerging markets are leaving alpha on the table every single day. Bitget UEX was built to remove that friction entirely. The goal is to provide one account, one platform for every market and every opportunity. The Great Migration has begun,” said Gracy Chen, CEO of Bitget.
Market Position and Key Data
The campaign’s core narrative, #TheGreatMigration, draws on the idea that capital naturally flows toward better opportunities. As crypto matures into global financial infrastructure and tokenized assets become mainstream, traders are moving from fragmented platforms toward unified, frictionless trading experiences. Bitget UEX was built to be the primary destination for that migration.
Bitget currently commands 89% of the global market share for tokenized stocks of Ondo, reaching record daily volumes of $6 billion in January 2026. The platform offers access to over 200 tokenized stocks and ETFs, as well as CFDs, stock perps, FX, indices, commodities, and precious metals, all settled within a single USD-denominated account. Users never have to worry about missing an opportunity with cross-margin capabilities, 24/7 market access, and leverage up to 500x. With an internal target to handle 40% of tokenized stock trading volume by 2030—equivalent to $15–$30 trillion—the UEX Switch Campaign marks a decisive step in Bitget’s strategy to become the world’s primary liquidity and distribution hub for global asset trading. The campaign has been live globally since March 16, 2026.
About Bitget
Bitget is the world’s largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2 million crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals like gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has partnered with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads the tokenized TradFi market, offering the lowest fees and highest liquidity in the industry across 150 regions worldwide.
Risk Warning: Digital asset prices are subject to volatility and may experience significant fluctuations. Investors are advised to only allocate funds they can afford to lose. Past performance is not a reliable indicator of future results. This article does not constitute financial advice.