Victoria, Seychelles, March 25, 2026 — Bitget, the world's first universal exchange (UEX), today announced the launch of the 'UEX Switch' campaign, a market-wide call to action guiding traders away from fragmented single-asset platforms toward a unified account capable of capturing opportunities across both crypto and global markets. The campaign follows a major upgrade to the Bitget app, which now displays cryptocurrencies and traditional finance (TradFi) products side by side on the homepage, reducing navigation steps by approximately 30% compared to legacy workflows.
The Great Migration: From Fragmentation to Unity
The campaign's core slogan is 'Switch to UEX. Switch to Bitget.' Bitget believes that traders no longer live in a single-asset world. Correlations between crypto and equities, gold and macro sentiment, forex and Bitcoin are well established, yet most traders still hop between multiple apps and currency conversions, wasting time and missing opportunities. The UEX Switch campaign directly addresses this fragmentation by positioning Bitget UEX as the platform of choice for the next generation of cross-asset traders.
'Change is here. Traders who haven't adapted to the evolution of markets are missing out on excess returns every day. Bitget UEX was built to eliminate that friction completely. Our goal is a single account and platform covering all markets and opportunities. The Great Migration has already begun,' said Gracy Chen, CEO of Bitget. The campaign's core narrative, #TheGreatMigration, is rooted in the idea that capital naturally flows toward better opportunities. As crypto evolves into a global financial infrastructure and tokenized assets become mainstream, traders are beginning to shift from scattered platforms to a unified, borderless trading experience. Bitget UEX is designed to be the ultimate destination for this migration.
Bitget's Tokenized Stock Dominance
Bitget has already established a commanding lead in the tokenized securities space. The platform accounts for 89% of the global market share of Ondo tokenized stock tokens, and in January 2026 recorded a single-day trading volume of $6 billion. Bitget offers trading in over 200 tokenized stocks and ETFs, CFDs, stock perpetuals, forex, indices, commodities, and precious metals, all settled through a single USDs-denominated account. With cross-margin functionality, 24/7 market access, and leverage of up to 500x, users never have to worry about missing a trade.
Internally, Bitget has set a target to capture 40% of tokenized stock trading volume by 2030 (equivalent to $15–$30 trillion). The UEX Switch campaign represents a critical step in Bitget's strategy to become the dominant liquidity and distribution hub for global asset trading. The UEX Switch campaign launched globally on March 16, 2026.
For more details, visit the Bitget official website.