Victoria, Seychelles, March 25, 2026 — Bitget, the world's first Universal Exchange (UEX), today officially launched the "UEX Switch Campaign," a market-wide call to action designed to guide traders from fragmented single-asset platforms toward a unified account capable of capturing opportunities across cryptocurrencies and global markets. The campaign follows Bitget's app upgrade, which features a revamped homepage displaying both crypto and traditional finance (TradFi) products side by side, reducing navigation steps by approximately 30% compared to conventional trading flows.
The Great Migration Narrative: From Fragmentation to Unity
The campaign's core slogan is "Switch to UEX, Switch to Bitget." Bitget believes traders no longer live in a single-asset world. Cryptocurrencies correlate with stocks, gold moves with macro sentiment, and forex markets react similarly to Bitcoin. Yet most traders still toggle between multiple apps, converting currencies and wasting time and opportunities. The UEX Switch campaign directly addresses this fragmentation, positioning Bitget UEX as the platform for a new generation of cross-asset traders. The campaign narrative, #TheGreatMigration, is rooted in the idea that capital naturally flows toward better opportunities. As crypto evolves into global financial infrastructure and tokenized assets become mainstream, traders are beginning to migrate from fragmented platforms toward a unified, borderless trading experience.
Platform Data and Competitive Edge
Bitget currently serves over 125 million users, offering access to more than 2 million crypto tokens, over 100 tokenized stocks and ETFs, CFDs, stock perpetuals, forex, indices, commodities, and precious metals — all settled through a single USDs-denominated account. With cross-margin functionality, 24/7 market access, and leverage up to 500x, users never miss a trading opportunity. Notably, Bitget holds an 89% global market share in Ondo tokenized stock tokens, and in January 2026, the platform recorded a single-day trading volume of $6 billion.
Strategic Goals and Future Vision
Bitget's internal target is to capture 40% of tokenized stock trading volume by 2030 (equivalent to $15–30 trillion). The UEX Switch campaign marks a critical step in Bitget's strategy to become the dominant liquidity and distribution hub for global asset trading. "Change has arrived. Traders who fail to adapt to the evolving market are missing out on excess returns every day. Bitget UEX was born to eliminate this friction completely," said Chen Jiaqi, CEO of Bitget. "Our goal is to provide one account and one platform that covers all markets and opportunities. The Great Migration has already begun." The UEX Switch campaign will officially launch worldwide on March 16, 2026.
About Bitget
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users. The ecosystem is committed to helping users trade smarter through its AI agent, which executes trades collaboratively. Bitget actively promotes crypto adoption through strategic partnerships with LALIGA and MotoGP™. As part of its global impact strategy, Bitget has partnered with UNICEF to provide blockchain education to 1.1 million people by 2027. Bitget is a leader in the TradFi tokenization market, offering the lowest fees and highest liquidity across 150 regions worldwide.
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