Victoria, Seychelles – March 26, 2026 – Bitget, the world's first Universal Exchange (UEX), today officially launched the “UEX Switch” campaign, a market-wide call to action designed to guide traders from fragmented single-asset platforms toward a unified account capable of capturing opportunities across both cryptocurrency and global markets. The campaign follows a major Bitget app upgrade that places crypto and traditional finance (TradFi) products side by side on the homepage, reducing navigation steps by approximately 30% compared to conventional trading flows. The core slogan of the campaign: “Switch to UEX. Switch to Bitget.”
Breaking Down Fragmentation with Cross-Asset Trading
Bitget believes traders no longer live in a single-asset world. Cryptocurrencies correlate with stocks, gold moves with macro market sentiment, and forex pairs react to Bitcoin in kind. Yet today, most traders still toggle between different apps, making currency conversions and wasting time and opportunity in the process. The UEX Switch campaign directly addresses this fragmentation by positioning Bitget UEX as the platform for the next generation of cross-asset traders.
“Change has arrived. Traders who have not yet adapted to market evolution are missing out on excess returns every single day. Bitget UEX was created to eliminate this friction entirely. Our goal is to provide one account and one platform that covers all markets and all opportunities. The great migration has already begun,” said Chen Jiaqi, CEO of Bitget. The campaign's core narrative, #TheGreatMigration, stems from the idea that capital naturally flows toward better opportunities. As cryptocurrency gradually evolves into global financial infrastructure and tokenized assets become increasingly mainstream, traders are beginning to shift from fragmented trading venues toward a unified, borderless trading experience. Bitget UEX is designed to be the premier destination for this migration.
Market Leadership and Ambitious Roadmap
Bitget currently holds 89% of the global market share for Ondo tokenized stock tokens and set a record of $6 billion in daily trading volume in January 2026. The platform offers trading in over 200 tokenized stocks and ETFs, CFDs, stock perpetuals, forex, indices, commodities, and precious metals, all settled through a single USDs-denominated account. With cross-margin functionality, 24/7 market access, and up to 500x leverage, users can capture every trading opportunity without hesitation.
Bitget's internal target is to capture 40% of tokenized stock trading volume by 2030 (equivalent to $15 trillion to $30 trillion). The UEX Switch campaign marks a critical step in Bitget's strategy to become the dominant liquidity and distribution hub for global asset trading. The campaign went live globally on March 16, 2026.
About Bitget and Ecosystem Partnerships
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users with access to more than 2 million cryptocurrency tokens, over 100 tokenized stocks, ETFs, commodities, forex, and precious metals such as gold. The ecosystem is further enhanced by an AI agent that assists users in trading more intelligently, executing trades collaboratively.
Bitget actively promotes cryptocurrency adoption through strategic partnerships with LALIGA and MotoGP™. Under its global impact strategy, Bitget has partnered with UNICEF to provide blockchain education to 1.1 million people by 2027. Bitget currently leads the TradFi tokenization market, offering the industry's lowest fees and highest liquidity across 150 regions worldwide.
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