Bluesky plans to add payments in the next few months, according to comments from CEO Toni Schneider and COO Rose Wang at TechCrunch Disrupt. The company framed the move as the first step in a monetization strategy that does not depend on advertising. Schneider and Wang said users are already selling goods and raising funds on the platform, and the new feature is intended to make it easier for people to support content they like. Wang also said Bluesky, which she described as a public benefit company, is focused on directing value to creators instead of letting it be captured by a small number of platforms. She added that payments should be seen as a first step toward changing infrastructure, rather than simply building another app.
Bluesky plans to introduce a payments feature in the next few months, CEO Toni Schneider and COO Rose Wang said at TechCrunch Disrupt. They described it as the first step in a monetization strategy that does not rely on advertising.
The executives said users are already selling goods and running fundraising activities on the platform. The new feature is meant to make it easier for users to support the content they like.
How the company describes the move
Wang said Bluesky, as a public benefit company, has a mission to let value flow directly to creators rather than be controlled by a small number of platforms. She added that payments are "the first step in disrupting the infrastructure layer," not just a way to build another app.
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