According to a Nomura report cited by Futu Niu, Douyin's average monthly time spent per user surpassed WeChat for the first time in July 2026, making it the top app in China by user engagement. ByteDance's app ecosystem (including Douyin, Doubao, Hongguo, Fanqie, TouTiao, etc.) collectively accounted for about 40.9% of total Chinese internet users' time, up from 33.6% a year earlier, surpassing Tencent's 29.1% share. While WeChat still leads in daily active users at 931 million versus Douyin's 714 million, Douyin's DAU growth rate of roughly 19% far outpaces WeChat's 3%. Douyin users also spend an average of 112-120 minutes per day on the app, compared to WeChat's 82-85 minutes.
According to a Nomura report cited by Futu Niu, Douyin's average monthly time spent per user moved past WeChat for the first time in July 2026, putting the ByteDance-owned short-video platform in the No. 1 spot in China by user engagement.
Among the top 50 internet apps, ByteDance's group of apps — Douyin, Doubao, Hongguo, Fanqie, TouTiao, and others — made up about 40.9% of total time spent by Chinese internet users in July 2026, up from 33.6% in July 2025. That was higher than Tencent's 29.1% share, coming from apps such as WeChat, Sogou Input Method, Honor of Kings, Tencent Video, and Tencent Music.
For daily active users (DAU), WeChat was still ahead at roughly 931 million, against Douyin's 714 million. But Douyin's DAU rose about 19% year-over-year, a lot faster than WeChat's roughly 3% growth. And people on Douyin spent an average of 112-120 minutes a day in the app, versus WeChat's 82-85 minutes.
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