FTX Trading Limited has announced a landmark long-term partnership with seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bündchen. According to the official press release, both celebrities will receive equity in FTX and payments in cryptocurrency. Brady will serve as the company's global ambassador, while Bündchen will take on the role of environmental and social initiatives advisor.
Tom Brady: From Gridiron to Crypto
Widely regarded as the greatest quarterback in NFL history, Brady will leverage his immense influence to elevate FTX's brand and attract new audiences. "It's an incredibly exciting time in the crypto-world, and Sam and the revolutionary FTX team continue to open my eyes to the endless possibilities," Brady said. "This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet. We have the chance to create something really special here." Brady will work closely with Bündchen and FTX CEO Sam Bankman-Fried on the charitable aspects of the partnership.
Gisele Bündchen: Driving Environmental and Social Impact
As a globally recognized environmental activist, Bündchen will help FTX identify charities that generate the most positive impact and ensure the company maintains a low carbon footprint. "It was fascinating getting to know more about the crypto universe," she stated. "Cryptocurrency will become more and more familiar to all of us as time goes on. What attracted me most about this partnership was the potential to apply resources to help regenerate the Earth, and enable people to lead better lives." Her involvement brings a strong ESG (Environmental, Social, Governance) dimension to FTX's rapidly expanding operations.
FTX's Accelerating Sports and Entertainment Strategy
The Brady-Bündchen deal is the latest in a series of high-profile moves by FTX in 2021. Earlier this year, the company secured the naming rights to the NBA's Miami Heat arena, partnered with Major League Baseball, and landed a $210 million naming deal with esports giant TSM. The partnerships are orchestrated by West Realm Shires Services Inc., FTX Trading Limited, and Blockfolio Inc. Bankman-Fried commented: "This long-term partnership with Tom and Gisele will share our passion for giving back in ways that are the most impactful."
Philanthropic Commitment: Millions Annually
FTX, Brady, and Bündchen have committed to a multi-million-dollar annual contribution to charitable efforts. Bündchen will lead the selection of charities, ensuring maximum positive impact. Brady emphasized the educational aspect: "We have the chance to educate people about the power of crypto while giving back." This philanthropic pledge underscores FTX's ambition to blend aggressive business expansion with social responsibility.
As the cryptocurrency industry increasingly intersects with mainstream celebrities and sports, the FTX-Brady-Bündchen partnership marks a significant milestone. Industry observers believe the global star power of Brady and Bündchen will help FTX attract mainstream users and drive broader cryptocurrency adoption.