Google has started rolling out Universal Cart in the United States, allowing shoppers to add items from different merchants into one shared cart across Google Search and Gemini. A user can save a Steve Madden bag found in Search, then add an Ulta Beauty lipstick picked in Gemini, with both items remaining in the cart for a later session. The feature was first shown at Google I/O in May and is now beginning its public launch. Universal Cart is connected to Google’s Shopping Graph, which the company said contains more than 60 billion product listings and can monitor price and inventory changes over time. Users can receive alerts when items go on sale or come back in stock, while Google can also surface coupon codes and suggest payment options based on Google Wallet benefits such as credit card cash back and points. Even so, cross-store carting does not mean a single unified checkout. Items remain grouped by merchant. Some sellers that support UCP, short for Universal Commerce Protocol, can accept payment directly through Google Pay, while others still require shoppers to complete purchases on the merchant’s own website. Initial partners include Nike, Walmart, Target, Sephora, and many Shopify merchants.
Google has begun rolling out Universal Cart in the United States, letting users place products from different merchants into a single cart across Google Search and Gemini.
For example, a shopper can find a Steve Madden bag in Search and later pick an Ulta Beauty lipstick in Gemini. Both items stay in the cart and remain there for the next session.
The feature first appeared at Google I/O in May and is only now starting to go live. Universal Cart is tied to Google’s Shopping Graph, which includes more than 60 billion product listings. It keeps tracking price and inventory changes, sends alerts when an item is discounted or restocked, looks for coupon codes, and uses benefits stored in Google Wallet, including credit card cash back and points, to suggest a cheaper way to pay.
Still, adding items across stores is not the same as using one checkout flow across stores. Products remain grouped by merchant. Some merchants that support UCP, or Universal Commerce Protocol, can take payment directly through Google Pay. Others still send shoppers to their own websites to finish the order.
Initial partners include Nike, Walmart, Target, Sephora, and many Shopify merchants. Order confirmation and after-sales service remain the responsibility of each merchant.
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