Strategy’s online store listed a $250 pair of Bitcoin-themed Air Jordans on Sept. 4, and four days later all nine sizes, from 6.5 to 14, were marked sold out.
The shoe was widely described on social media as a Strategy-Nike collaboration, but Strategy’s official product page did not use collaboration language at any point. The company presented the item as custom merchandise rather than an official Nike partnership.
No collaboration wording on the product page
The listing was titled Strategy Nike Air Jordans. According to the product description, the shoe takes inspiration from the original AJ1 and keeps the familiar mid-top silhouette while adding custom brand identifiers, Strategy colorways and leather overlays.
The specification section listed a mid-top build, premium leather overlays, the Air Jordan Wings logo, a foam midsole with Nike Air cushioning, and a rubber outsole with pivot-circle detailing.
Strategy did not disclose how many pairs were stocked, and it did not provide a restock date.
Only seven of 53 store items are fully sold out
This was not the first Nike shoe sold through Strategy’s store. The company had also listed a pair of Nike Dunks, also priced at $250 and offered in the same nine sizes. That product went live on April 23 and is now fully sold out as well.
By contrast, an $80 Nike quarter-zip top sold in the same store remains in stock.
According to the figures cited in the report, Strategy’s online store has 53 items in total, and only seven are completely sold out. Both $250 Nike shoe listings are part of that sold-out group.
Bitcoin is not available as a payment method
The report pointed to an awkward detail at checkout. Although Strategy is known for its Bitcoin holdings, and the store’s top navigation includes a Bitcoin tab that links to the company’s website, the checkout page does not support Bitcoin payments.
The available payment methods are Visa, Mastercard, American Express, Discover, Diners Club, Apple Pay, Google Pay and PayPal.
That means customers cannot use Bitcoin to buy the Bitcoin-themed shoes.
FAQ addresses the two main questions
In its FAQ section, Strategy gave direct answers to the two questions drawing the most attention.
- Is Strategy’s Air Jordan an official Nike collaboration? No. The official product page does not use terms such as official, collaboration, partnership or licensed. The description says the design is inspired by the original AJ1 and includes custom brand identifiers, placing it in the category of custom merchandise.
- Can buyers purchase Strategy’s sneakers with Bitcoin? No. The checkout page accepts Visa, Mastercard, American Express, Discover, Diners Club, Apple Pay, Google Pay and PayPal, but not Bitcoin.
The report added that this remains the case even though the company holds 845,050 BTC.
The figures in the original report were taken from Strategy’s official store and the company’s Sept. 7 SEC 8-K filing, according to BlockTempo.