Strategy lists Bitcoin-themed Air Jordan 1, but checkout does not accept BTC

Strategy lists Bitcoin-themed Air Jordan 1, but checkout does not accept BTC

N
News Editor
2026-09-09 15:33:35
Strategy has put a Bitcoin-themed Air Jordan 1 on sale through its official store for $250, but buyers cannot pay with Bitcoin at checkout. The store currently supports only bank cards and Apple Pay. That detail drew attention from the crypto community because Strategy is widely known for its aggressive Bitcoin accumulation. According to the item cited by CoinDesk and carried by Odaily, the company now holds about 845,000 BTC. The contrast between Strategy’s large Bitcoin treasury and the lack of direct BTC payment for a Bitcoin-branded product became the focal point of the discussion.

Strategy has listed a Bitcoin-themed Air Jordan 1 on its official store with a $250 price tag.

Even so, checkout on the store currently accepts only bank cards and Apple Pay, not Bitcoin. That has drawn attention from the crypto community.

According to the item cited by CoinDesk and published by Odaily, Strategy is a company known for aggressively accumulating Bitcoin and now holds about 845,000 BTC, yet its Bitcoin-themed merchandise still cannot be purchased directly with BTC.

This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan.
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