Strategy (formerly MicroStrategy) has once again made a significant addition to its bitcoin treasury. On April 13, 2026, the company purchased 13,927 bitcoins for approximately $1 billion, at an average price of $71,902 per BTC, pushing its total holdings to a record 780,897 bitcoins.
Total Investment Reaches $59 Billion; Average Cost at $75,577
As of April 12, 2026, Strategy has invested a cumulative total of about $59.02 billion in bitcoin, with a blended average purchase price of $75,577 per coin. The latest purchase price is notably lower than the company’s historical average, indicating that the firm took advantage of a recent price dip to add exposure. Chairman and co-founder Michael Saylor confirmed the transaction on X, noting that the company’s BTC yield for 2026 has reached 5.6%.
Funding the Purchases via Equity and Convertible Debt
Strategy continues to finance its bitcoin acquisitions through MSTR and STRC equity offerings and convertible notes. Saylor disclosed that the company’s BTC breakeven annualized yield stands at approximately 2.05%, which means that as long as bitcoin’s price grows faster than this rate, the firm can indefinitely cover its preferred stock dividends without issuing new MSTR shares. This financial engineering allows the firm to pursue aggressive accumulation without diluting common shareholders excessively.
Market Impact and Institutional Leadership
With 780,897 BTC now under management, Strategy controls roughly 3.7% of the total bitcoin supply, solidifying its position as the largest publicly known corporate holder of the digital asset. Following the announcement, bitcoin’s price briefly rallied approximately 2%, reflecting positive market sentiment. Earlier on April 9, Saylor posted a tweet with the phrase “Still Accumulating” alongside a chart showing over 100 prior purchases, signaling that the buying campaign is far from over.
Analysts note that Strategy’s purchase timing often correlates with short-term price weakness, allowing the firm to lower its average cost. This latest transaction reinforces the company’s disciplined “buy-the-dip” strategy and provides a benchmark for other institutional investors eyeing bitcoin exposure.