Trump Media & Technology Group, the parent company of Truth Social and the company behind Nasdaq-listed DJT, said it will begin selling a millisecond-level real-time feed of Truth Social posts to institutional clients starting Aug. 1.
Fast Company and other outlets reported on July 16 that the new product, called Truth API, will distribute posts from the 10 most influential accounts on the platform. Trump Media said it had already signed some customers ahead of launch, but did not disclose pricing.
Interim CEO Kevin McGurn said in a statement that “markets are already moving on Truth Social posts,” adding that Truth API is part of the company’s strategy to monetize proprietary assets through “high-margin, recurring revenue streams.”
From a platform API to a direct sale of influence
On its face, the move resembles an enterprise API rollout by a social media company. X and Reddit have both pursued similar data products. But in Trump Media’s case, Truth API lands after two years of transactions and capital moves built around monetizing Donald Trump’s audience and political visibility rather than a traditional ad-and-subscription media business.
The product marks a shift. Instead of relying on stock volatility, bitcoin exposure or merger narratives, Trump Media is now selling access to the market-moving value of Trump-linked posts themselves.
A two-year monetization path
Trump Media’s financials remain modest on the revenue side. In the first quarter of 2026, the company posted revenue of $871,200. Net loss for the period reached $405.9 million, including $368.7 million in unrealized losses tied to digital assets and equity securities.
The company first turned Trump’s political profile into market value through its March 2024 SPAC listing. DJT shares at one point traded above $40.
It then expanded into crypto and financial products. In January 2025, Trump Media launched the fintech brand Truth.Fi and allocated an initial $250 million to bitcoin and ETF products. Later that year it partnered with Crypto.com on “America First” themed ETFs and applied for a spot bitcoin ETF. In May 2025, the company said it had raised more than $2.3 billion through stock issuance and convertible notes to build a bitcoin treasury.
By the first quarter of 2026, Trump Media held 9,542 BTC valued at about $767 million at an average price of $118,529, along with 756 million CRO worth about $54 million. Total assets climbed from $759 million a year earlier to $2.2 billion. The cost of that strategy showed up in the same quarter, when a 22% drop in bitcoin contributed more than $400 million in unrealized losses.
In December 2025, Trump Media also announced an all-stock merger with fusion company TAE Technologies at a valuation of more than $6 billion. Then, in June 2026, it dropped a plan to spin off Truth Social as a standalone company.
Truth API is the latest step in that sequence, and the distinction is clear: it is the first product that directly packages the market impact of Trump-linked posts as a saleable service.
A paid data source built around a sitting president’s posts
Many platforms sell data access. What makes this case unusual is that the central account on the platform belongs to a U.S. president.
Virginia Canter, an ethics lawyer interviewed by CNBC, called the arrangement “a huge conflict of interest.” She said the president “has an obligation to communicate publicly to the American people, and he is now communicating through a private channel, of which he is one of the largest shareholders.”
The report noted that Trump’s Truth Social posts have moved markets on multiple occasions. His comments on Iran and the Strait of Hormuz affected oil prices. Posts about tariffs in the spring of 2025 were followed by a sharp drop in stocks, and later posts about pulling back some tariffs helped drive a rally.
McGurn told Axios that some firms had spent months scraping Truth Social data without authorization and had repeatedly violated the platform’s terms of service. An official API, he said, would turn that demand into a legal and commercial product. He also said Trump Media is in discussions with AI companies about licensing Truth Social data for large language model training.
CNN investigation published the same day
On the same day Truth API was announced, CNN published an investigation saying Trump had praised companies on Truth Social within days of buying their shares, and that some of those posts also announced possible government actions that could benefit the same firms.
CNN said it used AI tools to compare a database of Trump’s Truth Social posts against the full list of stock trades in his annual financial disclosures. The network said it found at least 44 purchases involving 21 companies in one week, followed by favorable posts about those businesses.
One example cited by CNN involved Nvidia. In early April 2025, Trump’s account bought between $200,000 and $500,000 worth of Nvidia shares. Days later, he celebrated Nvidia’s U.S. expansion on Truth Social and said that “all necessary permits will be expedited.” CNN also said Trump invested at least $4 million in Tesla last year, including purchases made before he posted a video of himself and Elon Musk looking at Tesla vehicles on the White House lawn.
The White House said Trump’s assets were held in a discretionary account managed by an independent third-party financial institution, and that Trump and his family had “no control” over which stocks were bought or sold.
The article did not say the two developments were formally linked. It did point out that they arrived on the same day: one story showed that the president’s posts can move markets, while the other showed that a company tied to him is now selling early access to that information flow.
Low revenue, multi-billion-dollar valuation
As of July 13, DJT was trading at $8.56, giving Trump Media a market capitalization of about $2.37 billion. The stock was down more than 56% over the previous year and nearly 80% from levels above $40 before Trump took office, according to the report.
Still, the company’s valuation is not being supported by revenue alone. Trump Media reported $2.2 billion in total assets in the first quarter of 2026, including roughly $2.1 billion in financial assets. The report described the company’s narrative as a mix of a bitcoin treasury, the Truth.Fi financial products line, expectations tied to the TAE transaction, and now a possible data licensing business through Truth API.
How much revenue Truth API can generate remains unclear. Trump Media has not disclosed pricing or the number and size of signed customers. The report pointed to X’s enterprise API base package, priced at $42,000 per month, and noted that Reddit also leaned on data licensing as part of its IPO revenue story. Truth Social, however, is built around a much more concentrated asset base: its core value is heavily tied to one person.
Regulatory and ethics questions remain
The original article summed up Trump Media’s recent path in four steps: using a SPAC to convert influence into equity value, using a bitcoin treasury to expand the balance sheet, using the TAE deal to widen the holding-company story, and using Truth API to turn informational advantage itself into a product.
It also noted that past presidents have typically sold individual stocks, divested business interests or placed assets in blind trusts to reduce conflicts of interest. Trump did not take those steps. The unresolved question raised by the report is not only whether Truth Social can make money, but whether a sitting president’s social platform can openly sell privileged timing on market-sensitive posts to Wall Street without running into regulatory or ethical limits.