New Stablecoin OUSD Debuts with Backing from 140 Giants
Open Standard has officially launched OUSD, a collaborative stablecoin supported by 140 companies including Visa and Mastercard. OUSD employs a cooperative management model that distributes network-generated revenue directly to participants, aiming to break the single-entity control prevalent in existing stablecoins. This decentralized profit-sharing design is intended to attract a broader user base and institutional participation.
Market Impact Expected to Be Limited: USDT/USDC's Moat Runs Deep
Despite its formidable lineup of partners, industry analysis suggests OUSD will struggle to challenge the established trust and liquidity advantages of USDT and USDC. Together, USDT and USDC command over 90% of the stablecoin market and are deeply integrated into DeFi protocols, exchanges, and cross-border payment systems. New entrants must overcome hurdles such as network effects, compliance costs, and user habits.
Traditional Finance Accelerates Entry, Adoption Rate Could Rise
The launch of OUSD marks a milestone as traditional payment giants proactively participate in stablecoin infrastructure. By supporting OUSD, Visa and Mastercard signal their recognition of stablecoins as a global payment settlement tool. This could enhance traditional finance's acceptance of stablecoins and encourage more institutional investors and enterprises to integrate stablecoins into real-world operations. However, OUSD still needs to prove its security and sustainability as a challenger in the near term.
