X is stepping up enforcement in its Creator Revenue Share program, with product executive Nikita Bier saying the platform has upgraded its anti-abuse systems to target engagement bait and copied content. Under the updated policy, accounts that post engagement-farming content three times or more — including prompts such as asking users to reply in exchange for follows — can be removed from the revenue-sharing program and referred to the policy team for additional action, including potential suspension.
Bier said X is using Grok AI to identify the behavior and that nearly 4,000 accounts were removed from the monetization program on the day of the announcement alone. He also said X’s updated content-detection model can identify duplicate content at three times the previous rate.
The company said creators will not earn from reposted material that has only been lightly altered, such as by adding a watermark, intro clip, or simple edits. The related monetization revenue will instead be returned to the original publisher. The same rule applies to copied high-traffic text posts. Bier said the current detection cycle found about 1.5 million pieces of stolen content, and X expects more than $1 million in revenue to be redistributed to original creators as a result of the cleanup.
X is tightening anti-abuse enforcement in its Creator Revenue Share program, according to a post from product executive Nikita Bier.
Bier said the platform has upgraded its fraud-detection system with a focus on two areas: engagement bait and copied content. Under the updated rules, accounts that repeatedly publish engagement-farming posts — such as messages like “reply and I’ll follow everyone” — will be removed from the creator revenue-sharing program once they reach three or more violations. Those accounts will also be referred to X’s policy team for additional review, with suspension listed as a possible outcome.
X is now using Grok AI to identify that behavior. Bier said nearly 4,000 accounts were removed from the monetization program on the day of the announcement alone.
The company also said its updated content-recognition model can detect duplicate material at three times its previous efficiency. X said creators will not receive revenue for content that only adds a watermark, intro sequence, or other minor edits to an existing post. Monetization proceeds tied to those impressions will be reassigned to the account that originally published the content.
The policy also applies to copied text posts that have already spread widely on the platform, including viral lines such as “Twitter is the smoking section of the internet.” Bier said X found about 1.5 million pieces of stolen content during the current detection cycle.
For accounts that repeatedly violate the rules or deliberately try to evade detection, X will revoke eligibility for creator payouts. The platform said the enforcement action is expected to redirect more than $1 million in revenue back to original creators in an effort to improve the quality of content on X.
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