Binance Research says Gen Z traders are using crypto exchanges to build older-style stock positions
A Binance Research report dated Aug. 12 found that Gen Z users on the exchange are behaving less like stereotype-driven risk takers and more like conservative allocators when they trade direct stocks, tokenized bStocks, and traditional finance perpetual contracts. Among working-age cohorts, Gen Z posted the lowest turnover across those three product lines. Their stock activity also leaned more heavily toward exchange-traded funds, with ETFs accounting for 25% of Gen Z direct stock trading volume in early August, up from 14.6% in June and well above the 9.5% recorded for millennials over the same period. The report showed that this preference was not just about trading volume. In June, unleveraged ETFs made up 18.5% of Gen Z net stock inflows, rising to 21.9% in July, while the share going into individual stocks fell from 77% to 74.2%. Even as Gen Z cut overall stock net investment by 17.4% in July, inflows into unleveraged ETFs slipped only 2%, compared with a 20.4% drop for individual stocks and a 28.5% decline for leveraged products. Binance data also showed Gen Z was the only cohort to post growth in the number of ETF holders in July, rising 2.9%. The same report found that Gen Z used perpetuals and leveraged products less aggressively than older users, while keeping more long-term capital in stocks and ETFs. Binance linked part of that behavior to its user base in emerging markets, where access to U.S. equities through local brokers can be limited.








