Nintendo says tariff refunds helped fund a customer sale as U.S. consumer lawsuit continues
Nintendo of America said its upcoming Customer Appreciation Sale was made possible in part by tariff-related refunds, a disclosure that has drawn renewed criticism because the company is already fighting a U.S. consumer lawsuit over the same money. The sale runs from 9 p.m. PT on Sept. 12 to 8:59 p.m. PT on Sept. 26 and includes dozens of Switch digital games and bundles at 30% off, along with discounts on some physical games, DLC, accessories, amiibo and apparel across Nintendo eShop, Nintendo’s official store and select retail partners. The company had previously disclosed in its Aug. 6 FY27 first-quarter results that it recognized about $300 million in refunds tied to tariffs imposed under the International Emergency Economic Powers Act, or IEEPA, and booked the amount as a reduction in cost of sales. Nintendo said those tariffs were borne mainly by the company rather than passed on through consumer pricing. The filing helped lift quarterly operating profit to JPY 142.5 billion, up 150.5% year over year, while gross margin rose by 22 percentage points. That position now sits alongside a class action filed in April 2026, Hoffert et al v. Nintendo, in which consumers argue the company raised prices citing tariffs and then benefited again when the government returned the money. Nintendo moved to dismiss the case in July, saying buyers received exactly what they paid for and that completed transactions do not reopen simply because tariff law later changed.







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