Bitcoin Treasury Models Are Starting to Split, Raising New Questions for Strategy
A market analysis from Unchained says the Bitcoin treasury trade is beginning to change shape as some pure-play public companies move away from accumulating BTC and crypto. VanEck head of digital assets research Matthew Sigel recently highlighted a list of firms that have abandoned those strategies, including Satsuma Technology, whose shareholders voted on July 21, 2026 to liquidate all 668 BTC, return capital to investors, and delist, with more than 90% approval. At the same time, Unchained points to the emergence of a cash-flow-based alternative. It cites Orange Juice, a proposed permanent capital company backed by a Bitcoin treasury and founded with names including Lyn Alden and Jeff Booth, as an early signal. About a week later, Tether-backed Twenty One Capital disclosed an executive shake-up and outlined a revised strategy that Unchained says closely resembled Orange Juice’s plan. Glenn Cameron, Global Head of Onramp Institutional, told Unchained that two successor models are emerging from the pure-play structure: Strategy’s credit model and a permanent capital model. The report frames the debate around which approach can hold up better and what rising competition could mean for MSTR.








