Al-Hilal announced the launch of “Al-Hilal Water” before their Saudi Roshn League match at Al-Qadsiah on Friday 23 October. The club said on its official website that the product is a water bottle carrying Al-Hilal's name and forms part of a five-year partnership with one of the country's water companies.
Partnership details
According to Al-Hilal's official website, the new brand is called “Al-Hilal Water” and will serve as the Saudi club's official water for the next five years. The partnership aims to develop and launch the “Al-Hilal Water” product in a way that reflects the club's identity and sporting legacy, with an expansion plan to roll out further products in the future.
Sizes for supporters
Al-Hilal said fans will be able to buy “Al-Hilal Water” in four sizes: 200ml, 300ml, 600ml and 1.5 litres.
Trip to Dammam
Al-Hilal travel to Al-Qadsiah on Friday 23 October at the Prince Mohammed bin Fahd Stadium in Dammam for the eleventh round of the Roshn League. GOAL reported that Al-Hilal posted pictures of the squad heading to Dammam to face Al-Qadsiah, each player clutching the new bottle bearing the name “Al-Hilal Water”.
Al-Hilal are second in the Saudi League table on 24 points, one behind leaders Al-Qadsiah, though Al-Qadsiah have played a game more.
Calzada's comments
Steve Calzada, chief executive of Al-Hilal, said: “The launch of Al-Hilal Water is a new step in the journey of developing the club's business and benefiting from the strength of its brand and intellectual property, to build sustainable products and platforms.”
He added: “We are aware of what the name Al-Hilal represents in terms of trust and responsibility, and that is why, through the launch of this product, we are keen on its quality, ease of access and capacity for growth, in a way that supports the club's sporting, economic and social role.”