Bitbase rolls out 2.0 plan with brand refresh first, product and user changes to follow
Bitbase announced Bitbase 2.0 on Nov. 2 and said the upgrade will begin with a brand refresh before moving on to product experience and user participation. The company said it chose to start with branding because brand positioning sets the standards for later product and operational decisions. With the message of "focusing on value through change," Bitbase said it wants future adjustments to follow one consistent framework rather than become a collection of disconnected features. On the same day, the platform introduced a new logo, a new visual identity system, and a brand IP called "BENIE," which it said will serve as a communication vehicle for explaining the changes in a lighter format. Bitbase added that the 2.0 concept will later be reflected in product interfaces and user flows, while details and timing will be announced through official notices. After the product phase, the company also plans to adjust how users interact with the platform. Chief Business Officer Nicholas Lo said the company wanted to set a unified standard first so that users would see a sequence of consistent changes.










