Bodo/Glimt stakeholders are divided over whether the club's new stadium should be named "PowerOffice Arctic Arena", with a final decision due on Saturday at an extraordinary annual members' meeting. The dispute centres on balancing commercial necessity with regional and local identity.
Board backs proposed name
The club board wants members to approve "PowerOffice Arctic Arena". Because Bodo/Glimt operates on a democratic club membership model, the final decision rests with a vote at the extraordinary annual members' meeting.
Deal details and sponsor stance
Flashscore reported that the naming rights deal with local tech company PowerOffice is reportedly worth almost € 7 million over 10 years. PowerOffice has stated they will not guarantee their financial involvement if the "Arctic Arena" portion of the name is voted down or scrapped during club meetings.
Support and opposition
The club's management and board have faced intense pushback from fans, supporters, and members over balancing commercial necessity with regional and local identity. Regional development groups support the name, arguing it acts as a global marketing tool for Northern Norway.
Alternative ideas from fans
Club members and local fans are heavily critical of the hybrid name, calling it "soulless" and overly corporate. Many supporters feel that a stadium built heavily on regional identity and public funding should not completely sell out its identity. Fans have debated moving the sponsor name to the end, such as "Bodo Stadium by PowerOffice", or using the historical area name, Thalleåkeren, where the stadium is being built.