Harry Kane won the Ballon d'Or on Monday night, becoming the first player from England to claim the award for 25 years and the first player from a Bundesliga club to win it since Matthias Sammer in 1996.
After Kane was announced as the winner, the Bundesliga projected large images across London landmarks including The Strand and Tate Modern, with some carrying the words "England Hero. Bundesliga Legend".
Matthaus on Kane's progress at Bayern
"Just as Bayern and the Bundesliga benefit from Kane, the reverse is also true," Lothar Matthaus, the most capped German player of all time and 1991 Ballon d'Or winner, said.
Matthaus said: "I don't think Kane would've won the Ballon d'Or at any other club he could've joined. He's developed further at Bayern and matured even more."
Matthaus said: "He's become a better player there, as he himself said in his speech. At Bayern, he won his very first title, with more to follow - and now he's fulfilled a lifelong dream."
Bundesliga and Bayern reactions
Bundesliga chief executive Marc Lenz said: "Winning the Ballon d'Or is a tremendous recognition of Harry Kane's extraordinary performances - and also a great success for Bayern and the Bundesliga."
Lenz said: "Harry is not only one of the outstanding players of his generation; he combines sporting excellence with tremendous professionalism, commitment and respect for the game. He gives everything for his team and inspires fans around the world."
Bayern chief executive Jan-Christian Dreesen added: "For a player from a German club to win the Ballon d'Or for the first time in 30 years is a strong signal for the Bundesliga."
"This is a proud day for FC Bayern," club president Herbert Hainer said.
Bayern plans to honour Kane
Bayern have confirmed Kane will be given "a special welcome" before the DFB Cup match against Magdeburg at the Allianz Arena on Wednesday.
Bayern are also planning to honour Kane at the Bundesliga match against Borussia Dortmund on Saturday.
London celebrations and outside comment
BBC Sport reported that Kane celebrated his Ballon d'Or win by partying into the early hours in London with family and friends.
"He's made a huge difference," German journalist Raphael Honigstein said on BBC Radio 5 live.
Henning Feindt, Bild editor-in-chief for sport, wrote: "He is the biggest star the league could wish for."