Bitbase launches 2.0 upgrade and adopts a value-focused brand message
Digital asset trading platform Bitbase said on Nov. 2 that it has officially upgraded to Bitbase 2.0 and introduced a new brand message, "Focus on value through change." The company also rolled out a new logo and visual identity system across its app, official website, and social media accounts on the same day, alongside the debut of its brand IP, "BENIE." According to Bitbase, the move builds on work completed during its 1.0 phase, which covered core platform construction in products, asset listings, compliance registration, and custody-related security support. The platform said its product lineup now spans spot trading, futures, TradFi, and wealth management services for both retail and institutional users. It also said it has completed FinCEN MSB registration in the United States and AUSTRAC DCE registration in Australia, publishes proof of reserves monthly, and uses Fireblocks for custody security support. Chief Business Officer Nicholas Lo said the 1.0 phase centered on providing users with a secure and trustworthy trading environment, while the 2.0 phase will focus on creating long-term value through products and services. Bitbase added that the brand refresh is the first step in the 2.0 rollout, with more updates on product experience and user participation to be released through official channels.










