Imran

Alliance
2026-07-18 03:24:16

Alliance co-founder says creator tokens should power real on-chain businesses, not just memes

Alliance co-founder Imran Khan said creator tokens should not be judged by whether they move existing revenue streams such as YouTube or X earnings onto the blockchain. In his view, their real value lies in creating net-new on-chain demand. Khan argued that creator tokens should function more like infrastructure, turning audience attention into new products, companies, deposits, and customers, rather than existing only as meme assets. He also said the model still carries execution risk. For the concept to prove its case, a small number of creators will need to show they can build sustainable businesses that generate real on-chain transaction volume. His comments frame creator tokens less as a simple monetization wrapper and more as a tool for forming new crypto-native business activity.

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Alliance co-founder says creator tokens should power real on-chain businesses, not just memes