MEXC product chief outlines zero-fee strategy, RWA expansion and a three-stage AI roadmap
MEXC Product Director Vivien Lin used a lengthy interview with BlockBeats to lay out how the exchange thinks about product design, retail user acquisition, real-world asset access and AI-driven trading. Her core argument is that the next phase of exchange competition will not be decided by simply listing more assets or piling on more features, but by reducing the distance between users and tradeable opportunities. Lin said MEXC’s zero-fee approach was designed to cut both direct trading costs and the psychological barrier to entering the market. Combined with liquidity and low-slippage execution, she described that mix as a key part of the platform’s retail-focused edge. She also said the exchange now serves more than 40 million users worldwide. On listings, Lin said MEXC mainly looks at two factors: user participation and liquidity. On market expansion, she said MEXC has already launched more than 350 RWA-linked instruments, including single stocks, indexes, gold, silver and crude oil, and that its Real Stock product connects directly to licensed traditional brokerage infrastructure to give users 1:1 exposure to underlying assets. Lin also mapped out MEXC’s AI plan in three steps: Assistant, Copilot and, eventually, a Financial Operating System. She said the company is now moving from the second stage toward the third while working through computing, algorithm and performance constraints.








